Cookie policy
COOKIE POLICY
This Cookie Policy applies to information collected and used by Signifier Medical Technologies Limited (“we,” “our” or “us”) when you visit our website. This information is collected through instruments known as cookies and various other technologies used to set and interact with cookies on our site, including tools such as web beacons and tracking pixels (all referred to as “cookies”).
You are free to ask us to (or set your browser or operating system settings to) limit certain tracking or to decline cookies in relation to cookies which are not necessary, but by doing so, you may not be able to use certain features on our website.
In certain circumstances, we collect personal information about you through these cookies which may include your IP address, information about the way you use our website, your choice of internet browser the type of device you’re accessing our website from and where you are in the world. This is in order for us to analyse customer behaviour, administer the website, track users’ movements, and to collect information about users. Where any information we collect through cookies qualifies as personal information, this cookie policy together with our online privacy policy https://signifier.wpengine.com/privacy-policy/ applies to the collection and use of such personal information.
WHAT ARE COOKIES?
Cookies are small files placed onto your computer or mobile phone by certain websites that you visit or e-mails that you open. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
Cookies can be ‘first party’ or ‘third party’ depending on the domain that sets them. In relation to our website, first party cookies are set by us and information is collected and used by us in accordance with the terms of this cookie policy and our online privacy policy https://uk.exciteosa.com/privacy-policy/. Third party cookies are set by third parties and information is collected and used in accordance with their policies.
First and third-party cookies are either ‘persistent’ or ‘session’ cookies depending on their duration. Persistent cookies remain on a user’s device for the period of time specified in those cookies and are activated each time that user visits the website that created the cookies, until the cookies expire or are disabled by the user. Session cookies allow the actions of a user to be linked during a single browsing session. A session starts when a user opens a browser window and ends when the browser window is closed, following which all session cookies are deleted. Our platforms use both persistent and session cookies. We have set out clearly in the table below when our cookies expire.
COOKIES WE USE
We use the following types of cookies on our platforms:
Necessary Cookies: These cookies are necessary to make our website work correctly and therefore cannot be turned off or rejected. They enable you to move around our website and use certain features, including log into secure areas of the website. These cookies are necessary for our website to work for you and we do not require your consent for use of these particular cookies.
Analytics Cookies: These cookies help us understand how you interact with our platforms by providing information such as the areas visited, the time spent on the website, and any issues encountered, such as error messages. These cookies are used to track the use and performance of our website and services
Functional Cookies: These cookies provide functionality that makes using our service more convenient and makes providing more personalised features possible These cookies allow our platform to remember if you have previously visited our site or the choices you make (such as your username/email address, language, region or preferences) to provide a more personalised online experience. For example, they might remember your name and e-mail in comment forms, so you don’t have to re-enter this information next time when commenting.
Social Media cookies: We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Facebook, Twitter and LinkedIn, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
Marketing Cookies: These cookies are used to measure ad and campaign performance and conversation rates for Google ads on our site. The cookies are also used for remarketing pixels which are used to serve you personalised ads based on your activity on our website. These ads are served by Google Adsense on third party websites. The marketing cookie is also used to track your interactions on our website through Hotjar, this allows us to optimise our website to improve your experience on our website.
Email Interaction Cookies: Our emails may contain cookies to tell us whether they are opened and verify any clicks through to links within an email. We (or our marketing service provider on our behalf) use this information to help us understand how an email campaign performed, what types of emails and content our subscribers find interesting, and what actions recipients of our emails took, so we can improve our email campaigns in the future and make our emails more relevant to you. If you do not wish the cookies to be downloaded onto your device, please contact us and let us know or alternatively you should select to receive emails from us in plain text rather than HTML.
COOKIES REGISTER
We keep a record of all the cookies we use on our websites to provide clear information to you and we update this register regularly.
Cookies Policy Table
| Name | Description | Source | Category | Expiry |
| exciteosa.com - cookie popup | Cookie notice pop-up acceptance message - these cookies are necessary to make our website work correctly and therefore cannot be turned off or rejected. They enable you to move around our website and use certain features, including log into secure areas of the website. These cookies are necessary for our website to work for you and we do not require your consent for use of these particular cookies. | eXciteOSA | Necessary | Persistent |
| exciteosa.com - IP popup | Location pop-up confirmation message - these cookies provide functionality that makes using our service more convenient and makes providing more personalized features possible These cookies allow our platform to remember if you have previously visited our site or the choices you make (such as your username/email address, language, region or preferences) to provide a more personalized online experience. | eXciteOSA | Functional | Persistent |
| analytics.google.com | Our website uses Google Analytics, a web analytics service provided by Google, Inc. (‘Google’), to measure traffic on our website. Google Analytics uses cookies (text files placed on your computer) to help the website operators analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in [the United States]. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.] This "_ga" cookie registers a unique ID that is used to generate statistical data on how the visitor uses the web site. These cookies help us understand how you interact with our platforms by providing information such as the areas visited, the time spent on the website, and any issues encountered, such as error messages. | Google Analytics | Analytics | 5 Years |
| _gat | Used by Google Analytics to throttle request rate. | Google Analytics | Functional | Session |
| doubleclick.net | Collects data on visitors' preferences and behaviour on the website - This retargeting and audience segmentation information is used make content and advertisement more relevant to the specific visitor. | Google Ad Services | Marketing | 1 Year |
| mailchimp.com | Our emails may contain subscription consent and email click tracking cookies to tell us whether they are opened and verify any clicks through to links within an email. We (or our marketing service provider on our behalf) use this information to help us understand how an email campaign performed, what types of emails and content our subscribers find interesting, and what actions recipients of our emails took, so we can improve our email campaigns in the future and make our emails more relevant to you. If you do not wish the cookies to be downloaded onto your device, please contact us and let us know or alternatively you should select to receive emails from us in plain text rather than HTML. | MailChimp | Email Interaction | 2 Years |
| _grecaptcha | This cookie is used to distinguish between humans and bots. This is beneficial for the web site, in order to make valid reports on the use of their web site. Script tag | eXciteOSA | Necessary | 179 Days |
| wps-last-checkout-id | exciteosa.com HTML Persistent includes wps-checkout-cache-#= exciteosa.com HTML Persistent - used by our WooCommerce application to allow logged-in visitors to get to their unique 'shop' page(s). | eXciteOSA | Unclassified | Persistent |
| Facebook Pixel | The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to make sure that your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website. Drive more sales. Set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase. Measure the results of your ads. Better understand the effect of your ads by measuring what happens when people see them. | Social Media | Persistent | |
| Hotjar | Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys | Hotjar | Marketing | Persistent |
DISABLING THE USE OF COOKIES
You may refuse to accept cookies by changing the settings of your Internet browser. If you do not want cookies to be placed on your device, you can control this through your browser’s settings. Please refer to the links below for each browser’s guide on how to turn off or delete cookies.
– Chrome
– Firefox
– Safari
Alternatively, you can control some third-party cookies by using a privacy enhancement platform such as optout.aboutads.info or youronlinechoices.com. For more information about cookies, visit allaboutcookies.org.
If you choose not to allow the use of cookies, some areas of our website may not function properly or be accessible, and you’ll need to accept the use of cookies and provide other cookie-preference information again if you change your mind.
As explained above, we use Google Analytics to measure traffic on our website. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page. Google has their own Privacy Policy which you can review here https://support.google.com/analytics/answer/181881?hl=en
CHANGES TO THIS COOKIE POLICY
From time to time we may make changes to this Cookie Policy to ensure that it is accurate and up to date and to reflect any changes in the law. This policy was last updated on15/06/2021
Contacting us and making a complaint
If you have comments, questions or complaints about or requests relating to this Cookie Policy statement, please contact us by email at info@signifiermedical.com, or post addressed to Signifier Medical Technologies Limited at 7th Floor, 107 Leadenhall Street, London, EC3A 4AF.
